![]() Implement a Facebook marketing strategy that takes into account both versions, and test to learn what works best for you. On the flip side, if you want to target a much larger audience, such as international markets, desktop has everything you could want.īut while there are pros and cons to each version of Facebook, you shouldn’t think in terms of a “winner” in this battle. ![]() You can cater directly to a smaller, more direct market, building trust and working to keep customers satisfied. In general, you should see mobile advertising as an opportunity to strengthen your brand and spread the word about your business.įor smaller, more personal brands that wish to emphasize customer relationships and engagement, mobile Facebook offers a great platform. Try to make posts that are likable and sharable as they are and tie sponsored stories to them. Since the overall engagement on mobile ads is higher – people tend to like, comment and share more on their phones – this is something to have in mind when creating the ads. Desktop is still the more feature-rich environment, and while that is inevitably going to change, mobile doesn’t quite have the features as of yet to bring in more marketers to force Facebook’s hand.
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